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Categories & variants

2 min read Updated Jul 31, 2026

Categories group products so people can browse. Variants are the versions of one product - small, medium, large; black or white.

Categories

Manage them in Shop > Categories. Each has a name and a slug, and a product belongs to one category. Categories become the filters and browse links on your shop pages.

Keep them shallow and few. Shoppers scan a handful of clear groups; twenty overlapping ones are worse than none.

Variants

A variant is the same product in a different form - not a different product. Use variants when the name, description and photos are shared and only an option differs.

On the product, use Generate variants: define your options and their values, and every combination is created for you. Each combination can then carry its own:

  • price
  • SKU
  • stock quantity

So "T-shirt" is one product with a Size option, not three products.

Which one do I want?

  • Two colours of the same mug - one product, a Colour variant.
  • A mug and a tote bag - two products, both in a "Gifts" category.
  • A mug sold alone and in a gift set - two products, and the set uses Bundle contents.

Stock with variants

With Track stock quantity on, each variant counts down separately - selling out of Medium does not affect Large. The product itself is out of stock only when every variant is.

Next steps

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