For fashion labels, makers and small-batch brands selling online. An editorial storefront where full-bleed imagery carries the brand and the product grid does the work.
One hero image, chosen for mood rather than product detail, then let the grid sell. Shoot every product against the same background so the grid reads as a collection instead of a jumble. Write the workshop story like a person, with real numbers - how many of you there are, how long a piece takes - because that specificity is the whole reason somebody pays more than the high street.
Small-batch fashion is bought on the strength of the imagery and the story behind it. A conventional product grid strips both out and leaves you competing on price with mass production.
Campaign photography, worn and in context, at the top of the page. The product grid comes after the reason to want the thing.
Where it is made, by whom, in what quantity, from what. This is the argument for the price and the reason a customer chooses you over a chain.
Measurements, fit notes, what is left in a run, when a restock is likely. Small-batch buyers accept scarcity when it is explained and resent it when it is discovered at checkout.
The shop is configured through setting up your shop, variants through product categories and variants and payments through taking payments.
Yes - you can start building and customizing the Atelier template for free. The Online Shop features need a paid plan (included in Starter), and the 14-day Starter free trial covers everything in this template.
It comes with 4 ready-made pages: Home, Shop, About, Contact.
It is set up for Online Shop. Those are built in rather than add-ons, so they work from the moment the site is created.
Playfair Display for headings and Inter for body text, on a palette built around #1c1a17 and #9a9084.
No. The Atelier template is edited visually in the drag-and-drop builder - no coding at any point.
Online Shop
Working store included · Starter plan
Independent online shop at the packing table: a parcel being taped with a shipping label of dispatch, delivery and returns, the real seeded products, six people and plastic-free packing.
Online Shop
Working store included · Starter plan
Clothing boutique as a lookbook: numbered looks from the rails, the real seeded pieces, a fitting room of three promises, new in on Thursdays.
Online Shop
Used-car forecourt: the lot full-bleed with a windscreen sticker of what every car gets, stock cards priced on yellow stickers, the checks, finance and part exchange on paper.