Getting found, earning traffic, and turning visitors into customers. The articles cover SEO fundamentals and local search, structured data, website copy that converts, email and automated messages, collecting reviews, moving a site without losing rankings, and being quoted by AI search tools.
Not campaigns. The messages that fire when something happens: a booking, an order, an enquiry, a signup. Six triggers and what each one should say.
A single number for a website sounds like astrology. Here is what goes into one, how the parts are weighted, and which of them are worth acting on first.
Most search traffic lost in a rebuild is lost in one afternoon, to URLs nobody mapped. The steps that prevent it, in the order they have to happen.
Most small business sites measure visits and learn nothing from them. The four numbers that actually tell you something, and the ones to stop looking at.
Reviews are the one local ranking signal a small business can genuinely influence. The timing that works, the ask that works, and how to handle the bad ones.
Structured data is the part of a page written for machines. What it is worth adding on a small business site, and what you get without doing anything.
Social platforms come and go, but your email list is yours forever. Here's how to start email marketing the right way - from your very first subscriber.
Launched your site but hearing crickets? Here are five free, proven ways to get your very first visitors - no ad budget required.
Great design gets attention; great words get the sale. Here's how to write website copy that turns visitors into customers.