Webkio vs Fresha
A marketplace that finds you clients, and a site that keeps them. They are not the same job.
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| Feature | Webkio | Fresha |
|---|---|---|
| Finding clients who do not know you | Your own marketing, search and Google listing | Its whole purpose, and it is good at it |
| Fee per booking | None - flat plan plus card processing | One-time on a new marketplace client, then none |
| Cost as the team grows | Flat - the plan does not count chairs | Priced per bookable team member |
| Your own website and brand | Yes - your domain, your pages, your words | A profile inside their marketplace |
| Who holds the client record | You | Shared with the platform |
| Ranking in search under your name | Your own site and address | Their page for you, on their domain |
| Selling products, courses or vouchers | A shop on the same site | Within what the platform offers |
| Being listed next to your competitors | No - it is your site | Yes, that is how a marketplace works |
Comparison reflects Webkio's built-in capabilities; competitor features vary by plan and available apps. Always check each provider's current plans.
Last reviewed 26 October 2026.
These two are not really competitors, and a page pretending otherwise would waste your time. Fresha is a marketplace with a diary attached: its value is that strangers browsing for a salon near them find you. Webkio is your own website with the same diary on it: its value is that the client who already knows your name has somewhere to book that belongs to you. The useful question is not which one wins, it is which of your clients each one is for.
The verdict
Run both. Fresha earns its fee on a stranger and earns nothing useful on your Tuesday regular, so let it do the first job and give the second one somewhere to go. If you are only going to do one thing after reading this, it is getting your own address printed on the appointment card.
What each one costs
The two charge in different shapes, which is the whole story. Fresha is a monthly subscription that scales with your bookable team members, plus a one-time fee on each new client the marketplace introduces - a share of that client's first appointment, charged once and not again on their second visit. Their own terms turn on which booking link was used: the Book Now link from your own Fresha profile, the one you would put on your site or your Instagram, does not incur the fee, while a booking that came from the marketplace itself does. The rate, and whether it is floored or capped, are on their pricing page rather than ours. Check their pricing page for today's rates; they have changed more than once and we are not going to quote a number at you that might be a year old. Webkio is a flat plan whatever your booking volume, plus whatever your card processor charges, and there is no per-booking fee of any kind because there is no marketplace here to pay for. The shapes mean the comparison flips depending on your mix: if most of your month is new faces found by the app, the subscription-plus-introduction model is doing real work for you. If most of your month is the same forty people, you are paying a per-team-member subscription to hold a diary for clients who already knew where you were.
What moving involves
Do not switch. Add. Keep the marketplace listing exactly as it is, because delisting mostly just loses you the bookings it was bringing, and put your own site underneath it for the people who already know you. Then do the one thing that actually moves regulars across: put your own address on the things they already look at - the appointment card, the confirmation message, your Google Business profile, the window. Export your client list before you need it rather than after, whatever you decide.
When to choose them instead
The marketplace is the product, and it genuinely works: people browse Fresha looking for a salon near them without knowing your name, and that is discovery you cannot buy cheaply any other way. The new-client fee is charged once, on that client's first appointment, and never again - so for a chair you could not have filled yourself it is a fair trade. Nobody is browsing Webkio looking for a salon, and we are not going to pretend otherwise.
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