Webkio vs a Facebook page
One is where people find you by accident. The other is where they go on purpose.
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| Feature | Webkio | a Facebook page |
|---|---|---|
| Found in Google search | Yes - your own pages, indexed on their own merits | The page can appear, but you are competing inside a feed |
| Who controls the reach | You - your domain, your pages, your email list | The platform decides who sees a post, and changes its mind |
| Opening hours and prices | A page that stays put | A post that scrolls away |
| Taking a booking at 11pm | A booking calendar with your real availability | A message you answer in the morning |
| Quote requests | A form with the job details, tracked from new to won | Messenger, alongside everything else |
| Selling | A full shop, checkout into your own Stripe account | Marketplace listings or a direct message |
| If the platform changes its rules | Nothing happens to your site | Your reach changes with it |
| Cost | Free to publish; 14.99 a month for shop, bookings or a domain | Free, with reach you cannot buy back cheaply |
Comparison reflects Webkio's built-in capabilities; competitor features vary by plan and available apps. Always check each provider's current plans.
Last reviewed October 31, 2026.
Plenty of good businesses run entirely on a Facebook page, and for a while that is the right call: it costs nothing, your customers are already there, and posting takes a minute. The trouble starts quietly. Somebody searches for your trade and your town at nine in the evening and finds three competitors with websites. A customer wants your opening hours and has to scroll a feed to find a post from March. Someone asks for a quote in Messenger and it lands between a birthday invitation and a question about a second-hand sofa. None of that is Facebook failing. It is a feed being a feed.
The verdict
Keep the page. Add an address. If everything you sell happens through conversations with people who already know you, a page may genuinely be enough for now. The moment you want to be found by someone who has never heard of you, take a booking while you are asleep, or send a quote that does not scroll away, you need somewhere that is yours.
What each one costs
A Facebook page is free, which is the strongest argument for keeping it and the weakest argument for relying on it alone: reach on a page you do not pay to promote is set by someone else, and it has been falling for a decade. Webkio starts free too, and the paid plan is 14.99 a month if you want a shop, bookings or your own domain. The comparison worth making is not cost against cost. It is a free page whose reach is rented, against an address that is yours - which is why most businesses end up wanting both.
What moving involves
This is not a switch and you should not treat it as one. Keep posting where your audience already is, and point the posts at something you own: the site in the page button, in your bio, in the first comment. The parts that do not belong in a feed move over - hours, prices, the booking form, the quote request - and the page goes back to what it is good at, which is reminding people you exist.
When to choose them instead
Distribution, and it is not close. A page puts you in front of people who were not looking for you, which a new website cannot do on its own. A share by a happy customer reaches their whole street, Messenger is where many customers genuinely prefer to talk, and local groups still sell more work for trades than any ad. If you only have time for one thing this week, posting on the page beats polishing a website, and we would rather say that than pretend otherwise.
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