Webkio vs a Google Business Profile
A listing gets you found. A site is where people land when they want more than a phone number.
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| Feature | Webkio | a Google Business Profile |
|---|---|---|
| Appearing on the map | No - that is the profile's job, and it does it well | Yes, with distance, hours and reviews |
| Pages of your own | As many as you need, one per service if you want | A single listing with fixed fields |
| Your prices and your process | Said properly, in your own words | Limited fields and short posts |
| Taking bookings | Your calendar, your rules, your confirmation emails | Varies by category and partner |
| Selling online | A shop with checkout into your own Stripe account | Not what it is for |
| Being found beyond near me | Pages that can rank on their own content | Tied to proximity and category |
| Who owns the relationship | You - your domain, your contacts, your list | Google, who set the rules of the listing |
| Cost | Free to publish; 14.99 a month for shop or bookings | Free |
Comparison reflects Webkio's built-in capabilities; competitor features vary by plan and available apps. Always check each provider's current plans.
Last reviewed October 31, 2026.
If you only do one free thing for a local business, claim and fill in your Google Business Profile. It puts you on the map, shows your hours, collects reviews and answers the question most searchers actually have, which is whether you are open and how far away you are. We are not going to argue with any of that. What a profile cannot be is a place. It has no pages of its own, no room for your prices or how the job runs, nowhere to take a booking on your terms, and it stops exactly where Google decides it stops.
The verdict
Claim the profile first. It is free, and it is the highest-return hour a local business can spend. Add a site when you want to say more than a listing allows, be found for words a map pack does not cover, or take bookings and payments without a phone call. Most owners need both, in that order.
What each one costs
A Google Business Profile is free and always has been. Webkio is free to publish and 14.99 a month when you want a shop, bookings or your own domain. There is no cost comparison worth making, because nobody should be choosing between them: the profile is a listing, the site is an address, and the local businesses that do best have both, pointing at each other.
What moving involves
Again, not a switch. Fill the profile in properly, then add the website field so the listing has somewhere to send people. The pages that earn their keep first are the ones a profile cannot hold: what you charge, how the work runs, the booking form, and a page per service, so a search for one specific job finds a page about that job rather than your homepage.
When to choose them instead
Proximity and trust at the exact moment of intent. Someone searching near me sees the map pack before they see any website, including yours, and the profile carries the review stars that decide which of three names gets the call. Reviews there are worth more to a local business than almost anything on its own site, and the profile is where they live. Treat it as the front door it is.
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Try Webkio freeAlready have a website? Import it and see it as a Webkio site - no account needed, and your pages keep the addresses they already have.