How much does a booking website cost?
A trainer, a tutor or a studio asks this with a booking app subscription already running. The comparison that answers it is the app plus a site against one plan that does both, over a year.
Prices read from the plans on every load; the judgement reviewed 8 November 2026.
One of the appointment business designs the plan price includes.
The short answer
A appointment business website has to run on its own domain and take bookings. Priced three ways:
| Route | What you pay | What you get |
|---|---|---|
| A builder with it built in Webkio |
$38.99 a month Starter at $14.99 plus $24 as 2% on $1,200 of monthly sales; $467.88 a year |
The site and the features in one plan, edited by you, live the same day. Card processing is extra on every route. |
| A freelancer | from $1,158 to $2,316 as a floor 3 to 6 days at $386 a day, derived below |
Somebody's week. Then hosting, and an invoice for every change. |
| An agency | No published figure three quotes, and the questions below |
A team and a process. Right for a group with unusual needs; rarely for one location. |
The $1,200 a month through the site is an assumption for the table; put your own number in the calculator and the plan and fee recompute. A plan's percentage on sales is what makes the cheapest plan sometimes the dearest.
Year one, on a builder
What the first twelve months come to for a appointment business that builds it itself, at the assumption above.
| The plan (Starter), twelve months | $179.88 |
| The plan's 2% on $1,200 a month of online payments | $288 |
| Card processing | the processor's rate, on every route |
| Your domain name | from your registrar, typically a small yearly fee |
| Your time to set it up | an afternoon with the words and photos ready |
| Total of the lines with a figure | $467.88 |
Which route fits a appointment business
A builder, if
You take appointments yourself or with a small team and want the calendar in the site, with deposits and reminders handled.
A freelancer, if
You need booking logic no product offers - multi-room classes, waitlists with rules - and can fund it.
An agency, if
You run a chain of studios or clinics with a central operations team.
The same site on other builders
Published renewal prices, with the date each was read, for the cheapest plan that covers the same needs. "Not covered" means no first-party product for it.
| Builder | Cheapest plan that covers it | Per month, fee included |
|---|---|---|
| Webkio | Starter | $38.99 |
| Hostinger compare | Premium (read 2026-11-04, renewal rate on a 48-month term) | $10.99 fee not stated |
| IONOS compare | MyWebsite Now Plus (read 2026-11-04, renewal rate on a 1-year term) | $20 fee not stated |
| Wix compare | Core (read 2026-11-04, billed yearly) | $29 fee not stated |
| Squarespace compare | Basic + Acuity Scheduling Starter (read 2026-11-04, billed monthly) | $45 fee not stated |
| Square Online compare | Plus (read 2026-11-04, billed monthly, per location) | $49 fee not stated |
| Webflow compare | No plan of its own includes appointment bookings | |
| WordPress.com compare | No plan of its own includes appointment bookings | |
What moves the price for a appointment business
Booking in the site or beside it
The decision that sets the cost. A booking app plus a website is two subscriptions and two logins; a site with the calendar in it is one plan.
Staff and locations
One practitioner is simple. Several, each with their own hours, services and perhaps rooms, is where plan tiers and custom quotes both climb.
Deposits and prepayment
A payment account connected to the booking; a percentage per transaction; far fewer no-shows.
Reminders
Email reminders are in the plan. Text reminders are an extra on most systems; ask what they cost per message.
The costs that are not on the quote
- The booking app subscription. Count the one you pay now. The comparison is app plus site against one plan.
- Per-booking fees. Some booking tools charge per appointment made online. A plan with a monthly cap and no per-booking fee is a different cost shape; read the small print.
- Card fees. On deposits and prepayments, taken by the processor, on any system.
What a appointment business can skip
Money commonly spent on this kind of site that does not need spending.
- A separate scheduling link once the site has the calendar in it.
- Per-booking fees: read the small print on any tool that charges per appointment made online.
- A membership platform before you have a dozen regulars; sell packages or memberships when the demand is there.
Free things worth doing first
- Write your services with a length and a price; the calendar cannot work without the length.
- Work out what missed appointments cost you with the no-show calculator; it usually funds the site.
- Decide who can be booked and when, including breaks and the gap between appointments.
If you ask an agency
Agencies do not publish prices and we will not guess one. Ask each of three what is included and what is billed after, who owns the domain and the content, what a change costs after launch, what hosting and maintenance are per year, and whether you can edit the site yourself.
Where the freelancer floor comes from. The US Bureau of Labor Statistics puts the median web developer wage at $92,650 a year (Occupational Outlook Handbook), $386 a day over 240 working days. A freelancer charges more than a salaried day, so 3 to 6 days at that rate is a floor, not an estimate.
Guides for a appointment business deciding this
Questions
Is a booking website different from a booking app?
A booking app is a calendar you link to from somewhere. A booking website is your site with the calendar in it, on your domain, in your design. The second is one subscription instead of two.
How many bookings a month does the plan allow?
The limit per plan is in the table and on the pricing page. Most single-practitioner businesses sit comfortably inside the first paid tier.
Can clients pay when they book?
Yes, a deposit or the full amount, through your own payment account. Or leave booking free and take payment in person.
What does a custom booking system cost?
Far more than any figure on this page, and then maintenance. Custom makes sense only for logic no product offers; most appointment businesses do not have that.
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