Free tool
What pages does your website need?
Pick your trade. You will get the pages and the sections that trade's websites actually have, counted across 115 templates, with the number behind every line so you can see how firm it is. Then build it - each trade opens the builder on the designs that already have those pages.
Home, contact and about are the spine of nearly every site in the library, so they open each list below in bold. What follows them is what the trade adds.
Hospitality & Events
The pages to build
- Home every one
- Contact every one
- About 16 of 17
- Fleet 9 of 17
- Manage reservation 9 of 17
The sections to put in them
- Answers to common questions 17 of 17
- A map of where you are 17 of 17
- Who you are 16 of 17
- What makes you different 15 of 17
- Changing a booking already made 12 of 17
Before you start, have these ready
Particular to hospitality & events
- Three or four reasons people pick you, that a competitor could not also claim so someone can see why you rather than the next one down the street
- Your pickup points, the shortest hire you accept, and the deposit you hold so someone can book real dates without phoning you
- Each vehicle with a photograph, what it seats or carries, and the daily rate so someone can see what they can hire and what it costs
- Your cancellation terms, written down as you would say them so someone can change or cancel without having to ring you
And what every business needs anyway
- The questions you answer on the phone every week - those are the ones
- A phone number and an email address you actually check
- Your address exactly as it appears on Google Maps, so the pin lands right
- A short paragraph on who you are and who you are for
Build a hospitality & events site
Opens the builder on these designs: Boutique Hotel, Event Planning, Car Rental and the rest of the 17.
Food & Drink
The pages to build
- Home every one
- About every one
- Contact every one
- Menu 13 of 15
The sections to put in them
- Opening hours 15 of 15
- The story behind the business 14 of 15
- A map of where you are 14 of 15
- A reservation form 10 of 15
- A photo gallery 9 of 15
- A menu 8 of 15
- What makes you different 6 of 15
Before you start, have these ready
Particular to food & drink
- Your opening hours, including the days you are closed and any seasonal change so someone can find out whether you are open right now
- How the business started, in a few sentences and in your own words so someone can understand why you do it this way
- Your table count, the sittings you run, and how far ahead you take bookings so someone can hold a table for a date and a party size
- Photographs of your space or your work - gather more than you think you need so someone can see what it actually looks like before committing
- Your menu with prices, and a note of what changes seasonally so someone can read the menu before deciding to come
- Three or four reasons people pick you, that a competitor could not also claim so someone can see why you rather than the next one down the street
And what every business needs anyway
- A phone number and an email address you actually check
- Your address exactly as it appears on Google Maps, so the pin lands right
Build a food & drink site
Opens the builder on these designs: Artisan Bakery, Restaurant & Dining, Catering & Events and the rest of the 15.
Online Shop
The pages to build
- Home every one
- About every one
- Contact every one
- Shop 11 of 14
The sections to put in them
- Featured products 13 of 14
- Who you are 13 of 14
- Product categories 12 of 14
- The story behind the business 12 of 14
- Opening hours 11 of 14
- Answers to common questions 7 of 14
- A map of where you are 5 of 14
Before you start, have these ready
Particular to online shop
- 6 products to start with, each with a photograph and a price so someone can see what you sell and buy it
- The 4 or so groups your products fall into so someone can narrow a shop down to the part they came for
- How the business started, in a few sentences and in your own words so someone can understand why you do it this way
- Your opening hours, including the days you are closed and any seasonal change so someone can find out whether you are open right now
And what every business needs anyway
- A phone number and an email address you actually check
- A short paragraph on who you are and who you are for
- The questions you answer on the phone every week - those are the ones
- Your address exactly as it appears on Google Maps, so the pin lands right
Build a online shop site
Opens the builder on these designs: Online Store, Fashion Boutique, Car Dealership and the rest of the 14.
Business
The pages to build
- Home every one
- About every one
- Contact every one
- Services 6 of 13
The sections to put in them
- Answers to common questions 13 of 13
- Who you are 12 of 13
- The services you offer 11 of 13
- How your service works 10 of 13
- What makes you different 9 of 13
- A map of where you are 8 of 13
- Online booking 4 of 13
Before you start, have these ready
Particular to business
- Your list of services with a line of description and a price each so someone can see what you do and roughly what it costs
- What happens between the first enquiry and the job being done, step by step so someone can know what happens after they get in touch
- Three or four reasons people pick you, that a competitor could not also claim so someone can see why you rather than the next one down the street
- The things people can book, and how long each one takes so someone can book a time without phoning during your busy hour
And what every business needs anyway
- A phone number and an email address you actually check
- The questions you answer on the phone every week - those are the ones
- A short paragraph on who you are and who you are for
- Your address exactly as it appears on Google Maps, so the pin lands right
Build a business site
Opens the builder on these designs: Starter Kit, Conversion Landing Page, Marketing Agency and the rest of the 13.
Professional Services
The pages to build
- Home every one
- Contact 10 of 11
- About 9 of 11
- Services 4 of 11
The sections to put in them
- How your service works 10 of 11
- Who you are 9 of 11
- Answers to common questions 9 of 11
- A map of where you are 9 of 11
- The services you offer 6 of 11
- What makes you different 4 of 11
Before you start, have these ready
Particular to professional services
- What happens between the first enquiry and the job being done, step by step so someone can know what happens after they get in touch
- Your list of services with a line of description and a price each so someone can see what you do and roughly what it costs
- Three or four reasons people pick you, that a competitor could not also claim so someone can see why you rather than the next one down the street
And what every business needs anyway
- A phone number and an email address you actually check
- A short paragraph on who you are and who you are for
- The questions you answer on the phone every week - those are the ones
- Your address exactly as it appears on Google Maps, so the pin lands right
Build a professional services site
Opens the builder on these designs: Legal Associates, Real Estate Agency, Business Consulting and the rest of the 11.
Creative & Portfolio
The pages to build
- Home every one
- About every one
- Contact every one
- Portfolio 2 of 10
- Classes 2 of 10
The sections to put in them
- Who you are 7 of 10
- Answers to common questions 7 of 10
- Work you have done before 5 of 10
- How your service works 5 of 10
- The services you offer 3 of 10
- A photo gallery 3 of 10
- A map of where you are 3 of 10
Before you start, have these ready
Particular to creative & portfolio
- Past jobs with a photograph and a line on what you did so someone can judge your work before enquiring
- What happens between the first enquiry and the job being done, step by step so someone can know what happens after they get in touch
- Your list of services with a line of description and a price each so someone can see what you do and roughly what it costs
- The accounts you actually post to - leave off the ones you abandoned so someone can check whether you are still active
- Photographs of your space or your work - gather more than you think you need so someone can see what it actually looks like before committing
And what every business needs anyway
- A phone number and an email address you actually check
- A short paragraph on who you are and who you are for
- The questions you answer on the phone every week - those are the ones
- Your address exactly as it appears on Google Maps, so the pin lands right
Build a creative & portfolio site
Opens the builder on these designs: Creative Portfolio, Photography Studio, Music School and the rest of the 10.
Beauty & Wellness
The pages to build
- Home every one
- Contact every one
- About 6 of 8
- Classes 2 of 8
- Book 2 of 8
The sections to put in them
- Opening hours 7 of 8
- A map of where you are 7 of 8
- Online booking 6 of 8
- A photo gallery 5 of 8
- Answers to common questions 5 of 8
- Who you are 3 of 8
- The story behind the business 2 of 8
Before you start, have these ready
Particular to beauty & wellness
- Your opening hours, including the days you are closed and any seasonal change so someone can find out whether you are open right now
- The things people can book, and how long each one takes so someone can book a time without phoning during your busy hour
- Photographs of your space or your work - gather more than you think you need so someone can see what it actually looks like before committing
- How the business started, in a few sentences and in your own words so someone can understand why you do it this way
- Your prices, or the honest range if every job differs so someone can find out what it costs before contacting you
And what every business needs anyway
- A phone number and an email address you actually check
- Your address exactly as it appears on Google Maps, so the pin lands right
- The questions you answer on the phone every week - those are the ones
- A short paragraph on who you are and who you are for
Build a beauty & wellness site
Opens the builder on these designs: Modern Barber Shop, Luxury Spa & Salon, Fitness Studio and the rest of the 8.
Home Services
The pages to build
- Home every one
- About every one
- Contact every one
- Services 5 of 8
- Projects 2 of 8
The sections to put in them
- How your service works 8 of 8
- Who you are 8 of 8
- Answers to common questions 8 of 8
- The services you offer 6 of 8
- A map of where you are 5 of 8
- Online booking 3 of 8
- Opening hours 2 of 8
Before you start, have these ready
Particular to home services
- What happens between the first enquiry and the job being done, step by step so someone can know what happens after they get in touch
- Your list of services with a line of description and a price each so someone can see what you do and roughly what it costs
- The things people can book, and how long each one takes so someone can book a time without phoning during your busy hour
- Your opening hours, including the days you are closed and any seasonal change so someone can find out whether you are open right now
- Your prices, or the honest range if every job differs so someone can find out what it costs before contacting you
And what every business needs anyway
- A short paragraph on who you are and who you are for
- The questions you answer on the phone every week - those are the ones
- A phone number and an email address you actually check
- Your address exactly as it appears on Google Maps, so the pin lands right
Build a home services site
Opens the builder on these designs: Auto Repair Center, Home Cleaning Services, Construction & Renovation and the rest of the 8.
Technology & SaaS
The pages to build
- Home every one
- About every one
- Contact every one
- Services 2 of 7
The sections to put in them
- Who you are 7 of 7
- What makes you different 7 of 7
- Answers to common questions 7 of 7
- A map of where you are 4 of 7
- How your service works 4 of 7
- Prices 3 of 7
- The services you offer 2 of 7
Before you start, have these ready
Particular to technology & saas
- Three or four reasons people pick you, that a competitor could not also claim so someone can see why you rather than the next one down the street
- What happens between the first enquiry and the job being done, step by step so someone can know what happens after they get in touch
- Your prices, or the honest range if every job differs so someone can find out what it costs before contacting you
- Your list of services with a line of description and a price each so someone can see what you do and roughly what it costs
And what every business needs anyway
- A short paragraph on who you are and who you are for
- The questions you answer on the phone every week - those are the ones
- A phone number and an email address you actually check
- Your address exactly as it appears on Google Maps, so the pin lands right
Build a technology & saas site
Opens the builder on these designs: SaaS Platform, Online Courses, Mobile App and the rest of the 7.
Health & Medical
The pages to build
- Home every one
- About every one
- Contact every one
- Services 6 of 7
The sections to put in them
- Who you are 7 of 7
- Answers to common questions 7 of 7
- Opening hours 7 of 7
- A map of where you are 7 of 7
- Online booking 5 of 7
- A photo gallery 3 of 7
- Prices 2 of 7
Before you start, have these ready
Particular to health & medical
- Your opening hours, including the days you are closed and any seasonal change so someone can find out whether you are open right now
- The things people can book, and how long each one takes so someone can book a time without phoning during your busy hour
- The conditions you treat, named the way a patient would describe them rather than the way you would chart them so someone can find out whether you treat what they have
- Your treatments, how long each appointment runs, and the cost so someone can see what you treat and what an appointment costs
- Photographs of your space or your work - gather more than you think you need so someone can see what it actually looks like before committing
- Your prices, or the honest range if every job differs so someone can find out what it costs before contacting you
And what every business needs anyway
- A short paragraph on who you are and who you are for
- The questions you answer on the phone every week - those are the ones
- A phone number and an email address you actually check
- Your address exactly as it appears on Google Maps, so the pin lands right
Build a health & medical site
Opens the builder on these designs: Family Dental, Medical Practice, Veterinary Clinic and the rest of the 7.
Nonprofit & Charity
The pages to build
- Home every one
- Donate every one
- About every one
- Contact every one
- Programs 2 of 5
The sections to put in them
- Answers to common questions 5 of 5
- Who you are 5 of 5
- The services you offer 5 of 5
- A map of where you are 5 of 5
- How your service works 4 of 5
Before you start, have these ready
Particular to nonprofit & charity
- What you are trying to change, in a sentence someone outside the sector would follow so someone can understand what you are actually trying to change
- What a donation buys at two or three amounts - what a small one does, what a larger one does so someone can give, and know where the money goes
- Your list of services with a line of description and a price each so someone can see what you do and roughly what it costs
- What happens between the first enquiry and the job being done, step by step so someone can know what happens after they get in touch
And what every business needs anyway
- The questions you answer on the phone every week - those are the ones
- A short paragraph on who you are and who you are for
- A phone number and an email address you actually check
- Your address exactly as it appears on Google Maps, so the pin lands right
Build a nonprofit & charity site
Opens the builder on these designs: Nonprofit & Charity, Church & Worship, Animal Shelter and the rest of the 5.
Questions about planning a site
- How many pages should my business website have?
- Four is the usual answer: home, contact, about, and one more that depends on what you sell. Across the 115 templates counted here the average is 4.4, with none under 3 or over 6. The pressure to add more pages usually comes from wanting to look bigger, and a visitor trying to find your phone number does not benefit from it.
- What is the fourth page for my trade?
- Whatever a customer has to reach before you get paid. A restaurant puts a menu there, a shop puts its products, a hire business puts the fleet, a charity puts the donate button. Pick your trade above and it is the first non-core page in the list, with the count of how many templates in that trade carry it.
- Where do these recommendations come from?
- They are counted at page load from the 115 website templates in this product, grouped into the 11 trades they were designed for. They describe a design library rather than a survey of real businesses' live sites, so treat them as what a site for your trade tends to need. The count beside each line is there so you can judge it yourself: 13 of 14 is firm, 2 of 8 is a hint.
- Do I have to use a Webkio template to use this?
- No. This is a planning tool and the list works anywhere - take it to whatever you build on. The template links are there because starting from one that already has the right pages saves an afternoon, not because the plan depends on it.
Build it from a template that already fits
Every template counted on this page is one you can open and edit. The pages above are already in it, and so are the sections.