Analytics & insights

Understand your traffic, conversions, and site health.

• Your analytics dashboard Read page views, referrers, UTM campaigns, countries and devices - what "direct" means, and how to compare periods honestly.
• Conversion funnels Build a funnel from real events, then read the drop between steps to find where visitors give up.
• Site Health score What the five health dimensions measure, how the grades work, why a missing dimension is not a zero, and how to use the fixes list.