Analytics & insights

Understanding what visitors actually do once they arrive. These pages cover the analytics dashboard and what each figure means, conversion funnels showing where people drop out on the way to an order or a booking, and the Site Health score that grades the technical state of your published site.

• Your analytics dashboard Read page views, referrers, UTM campaigns, countries and devices - what "direct" means, and how to compare periods honestly.
• Conversion funnels Build a funnel from real events, then read the drop between steps to find where visitors give up.
• Site Health score What the five health dimensions measure, how the grades work, why a missing dimension is not a zero, and how to use the fixes list.