Wishlists
A wishlist lets a shopper save products to come back to. You see what is being saved.
Where to find it
Shop > Wishlists shows which products people are saving, and how many are saving each.
Why it matters
A wishlist is the clearest buying signal a shop gets. Someone who saved an item wants it and did not buy - usually because of price, shipping cost, or hesitation.
That makes the list useful for deciding:
- What to restock. Saved items that are out of stock are demand you already have.
- What to discount. A saved item is a warm target for an offer.
- What is priced wrong. Heavily saved and rarely bought usually means the price is the objection.
Customers need an account
Saving requires somewhere to save to, so Let customers create accounts must be on in Settings > Shop. Without it, visitors have no account and there is no wishlist.