Wishlists
A wishlist lets a shopper save products to come back to. You see what is being saved.
Where to find it
Shop > Wishlists shows which products people are saving, and how many are saving each.
Why it matters
A wishlist is the clearest buying signal a shop gets. Someone who saved an item wants it and did not buy - usually because of price, shipping cost, or hesitation.
That makes the list useful for deciding:
- What to restock. Saved items that are out of stock are demand you already have.
- What to discount. A saved item is a warm target for an offer.
- What is priced wrong. Heavily saved and rarely bought usually means the price is the objection.
See who saved it, and email them
The count tells you demand exists. The two controls on each row tell you who it is.
Who saved it opens the list of customers saving that product, so you can see whether it is twenty different people or one person who saved it twenty times.
Email the N still waiting builds an audience from exactly those savers who have not bought the item yet, and hands it back as a segment you can send a campaign to. That is the whole point of the screen: a restock notice or a discount aimed at people who have already told you they want the thing converts far better than the same message sent to your whole list.
Each row also shows the product's own state - Available, Out of stock, Not published or Bought - because a heavily saved product that is out of stock or unpublished is demand you are actively turning away.
Customers need an account
Saving requires somewhere to save to, so Let customers create accounts must be on in Settings > Shop. Without it, visitors have no account and there is no wishlist.
Next steps
Related reading
- Where website visitors drop off - a saved item is an intention that stalled somewhere.