Send a campaign
A campaign is a one-off email to your subscribers - a newsletter, an offer, an announcement. Write it, choose who gets it, send or schedule.
Where to find it
Email marketing > Campaigns, then create a new campaign.
Write it
| Field | What it is |
|---|---|
| Subject | The line recipients see in their inbox. It decides whether the email is opened at all. |
| Preview text | The grey snippet shown after the subject in most inboxes. Left empty, the client picks the first words of your email, which is usually "View in browser". |
| Message | The body. Formatting, images and links, edited directly. |
You can drop personal details into the subject or body with merge fields: First name, Full name, Email and Business name. Anyone missing that detail sees the fallback rather than a blank, so always read your test send.
Choose who gets it
Under Audience, Send to offers:
- All active subscribers - everyone who is subscribed and has not unsubscribed or bounced.
- By tag - only people carrying the tags you pick.
- Segment - a saved rule set (below).
Preview recipients shows the actual count before you send. Check it - it is the difference between emailing forty people and four thousand.
Segments
A segment is a saved audience rule. Build one from:
- Has any of these tags
- Engagement - opened recently, clicked recently, or not opened recently
- Joined after / Joined before
- Only people who have placed an order - your paying customers, i.e. people who bought something
Segments re-evaluate when you send, so "opened recently" always means recently now, not when you saved it.
Send it
- Send test to yourself first, and read it on a phone. Most people will.
- Save draft if you are not finished.
- Under Delivery, either send now or set a Schedule.
- Send rate paces delivery rather than firing everything at once - gentler on your sender reputation for a large list.
After sending
Opens, clicks and unsubscribes are tracked per campaign. Use them comparatively: one campaign's open rate means little, but the difference between two subject lines means a lot.
Good to know
- Sending is capped monthly by your plan. The allowance is in What each plan includes.
- Every campaign carries an unsubscribe link. It is not optional, and removing it would put you in breach of anti-spam law.
- A sent campaign cannot be recalled. Test sends are free and unlimited - use them.