Online shop

Running a shop on your site, from first setup through to reporting. These pages cover adding products, categories and variants, taking payment through Stripe, working through orders, coupons, reviews and returns, gift cards and wishlists, shop settings, sales analytics, and recovering abandoned checkouts.

• Set up your shop Turn on the shop, set shipping, customer accounts, returns and reviews - then products, payments and publishing.
• Add products Every product field explained: type, pricing, tax class, stock tracking, images, digital files, variants and SEO.
• Categories & variants Group products with categories, and use variants for sizes and colours - with per-variant price, SKU and stock.
• Accept payments with Stripe Set your currency and tax, connect Stripe for card payments, and offer cash, bank transfer or invoice.
• Orders What each order status means, how to move an order along, and how refunds, returns and customer accounts work.
• Coupons, reviews & returns Discount codes with a floor, a ceiling and an end date; verified-purchase reviews you moderate; and partial returns with restocking.
• Gift cards Sell or issue gift cards, set an expiry, generate a batch, adjust a balance with a reason, and understand how a card differs from a coupon.
• Wishlists See which products shoppers save, and use it to decide what to restock, discount or reprice.
• Shop settings Currency and tax, shipping rates and zones, checkout options, and returns.
• Sales analytics Revenue, order counts, best sellers and the low-stock warning.
• Recovering abandoned checkouts A customer left without paying. What happens next, and the two reminder emails that chase the unpaid cart.